Συμβουλές Βήματα και τεχνικές για αποτελεσματικό E-Shop

Παρατηρείται να επεκτείνεται η άποψη οτι ένα ηλεκτρονικό κατάστημα (E-Shop) είναι μια προσομοίωση ενός συμβατικού καταστήματος. Και ναι είναι όντως αλήθεια, ένα ηλεκτρονικό κατάστημα δεν αρκεί να δημιουργηθεί, να σχεδιαστεί και να αναρτηθεί στο διαδίκτυο. Όπως και στα πραγματικά καταστήματα πρέπει να είναι προσεγμένο με καθημερινή διαχείρηση και διοίκηση. Βασικά χαρακτηριστικά που πρέπει να κατέχει ένας ιστότοπος e-shop, καθώς επίσης τεχνολογίες και τεχνικές που υποχρεούται να υποστηρίζει παρατίθενται παρακάτω, βάση της πολυετούς εμπειρίας και γνώσης της easyTECH.

H Καινοτομική Πλατφόρμα Ηλεκτρονικού Επιχειρείν του Κέντρου Ελληνικής Γούνας, υλοποιήθηκε στα πλαίσια του Ευρωπαϊκού Προγράμματος Eureka DEFI Ε! 4085

Κύριος στόχος του προγράμματος είναι η αναγνώριση των κατάλληλων επιχειρηματικών μοντέλων ηλεκτρονικού επιχειρείν, ικανών να προωθήσουν τον γεωγραφικά συγκεντρωμένο κλάδο της γούνας, ο οποίος δραστηριοποιείται στο βορειοδυτικό κομμάτι της Ελλάδος, σε διεθνές επίπεδομέσω της εισαγωγής Καινοτόμων Τεχνολογιών Πληροφορικής.

Στα πλαίσια της δράσης υλοποιήθηκαν 4 υποσυστήματα:

• Ηλεκτρονικό κατάστημα
• Ηλεκτρονική κοινότητα χρηστών
• Κοινότητα σημασιολογικών δικτύων
• Υποσύστημα ενημέρωσης και προβολής

 

Combining high design aesthetics and maximum functionality we created the website of Arpakseto.gr.

 

The page based on international standards of popular deal sites, and improved in sections of appearance and interactivity with the user.

The market for electronic bid coupons completed within the safe environment of the bank Eurobank.

In parallel a comprehensive system stood in order to automatically send newsletters with special offers, with the purpοse to handle the huge volume of data sent from websites such content.

Online store for house products. Visitors have the opportunity to be fully informed about the products in which they are interested buying them , since there are references about each product's full features, view photographs, etc. The purchase price of the product is made in multiple ways as:

• Through the electronic system of safe payments Aplha Bank
• On delivery
• Deposit in bank account

The system gives full authority to each user through the profile to be updated in a direct way for the state's order.

Simultaneously, the managers of the shop can fully control the processes orders and payments through a user-friendly and safe environment.

The website INVICTA watches with option to purchase through a modern eshop offers:

 

Complete and detailed list of watches INVICTA. There is a possibility of buying and delivery in Greece and Cyprus through a secure electronic shop (eshop).

Security of transactions is guaranteed by the Bank of Piraeus via the redirect system. We offer multiple payment methods, depending on the customer's wishes.

The computer system eshop offers easy management and renewal of the shop directly by company employees, without requiring specialized computer knowledge.

The graphic editing site was special designed. Technologies used in Flash, Javascript and AJAX are used in order to achive easy and pleasurable sense while the guest navigates to the virtual shop window.

The site of clocks MWM-offers the option of purchase through a modern eshop.There is:

 

Complete and detailed list of watches MWM. There is a possibility of buying and delivery in Greece and Cyprus through a secure online store (eshop).

Security of transactions is guaranteed by the Bank of Piraeus via the redirect system.

We offer multiple payment methods, depending on the customer's wishes.

The computer system eshop offers easy management and renewal of the shop directly by company employees, without requiring specialized computer knowledge.

The graphic editing site was special appearance. Technologies used in Flash, Javascript and AJAX to easy and pleasurable during the guest's navigation to the virtual shop window.

Promotion of your products.

• Unlimited number of products registration capability, organized into categories for easier search.
• Detailed description of the produc characteristics, unlimited photos and files attachments, online brochures, prices and stock.
• Optional definition of related products
• Addendum of product assessment-evaluation from clients (user reviews)
• Product search system based on the keyword technique.
• Appointment availability of multiple statements per product or product group.
• Notification of products through social networking (Facebook, Twitter, + Google, etc.)
• Promotion offers and new products in a selected position on the page.

 

Flexibility in sales

• Preservation clientele and purchase history.
• Alternative methods of payment: by credit card, bank deposit, Paypal or cash on delivery
• Create and manage discount coupons (percentage - full rebate)
• Manager and customers updates via automatic emails from the system.
• Capability of shipping costs and automatic calculation charging policy definision.
• Customer information about order status via email or sms.
• Customer Order History.
• Definision of different price lists for each group of customers (wholesale - Retail).

 

Easy to manage

• With the assistance of a handy on-line tool, anywhere access to the Internet, you will be able to fully manage the store, even if you do not have specialized knowledge of computers.
• Our company offers training in your personal and professional support throughout the session eShop you.

 

Security and  credibility

• The use of contemporary security certificates ensures the absolute security and confidentiality of transactions, helping in this way to build a trusting relationship between you and your customers.
• Interface with a Greek bank for collection by credit or by redirection (eg Alpha Bank) or through API XML (eg Eurobank, Piraeus Bank, Commercial, etc.)

Full statistics

• Online account with Google Analytics for direct monitoring of visiting.
• Statistical reviews - turnover per time period specified by the owner of the shop
• Statistics display products

 

The first stage of an integrated presentation in electronic business is to construct a properly structured website of eshop. But this is not enough! It is necessary to be followed an organized policy of promoting your business on the Internet. The easyTECH in project implementation e-Commerce solutions provide:

• Search Engine Optimization (SEO)
• Google Adwords Advertising Campaigns
• Social Media Marketing - Ads on Facebook
• Submit banner advertising on popular websites
• Informations registration on central web directories (in.gr, professional guides, etc.)