In the context of integrated solutions of promotion offered by easyTECH, it would be impossible for us not to provide to any interested client, entries in popularsurfingPortals and Blogs with the form of advertising banners.

But why does someone choose this mean of promotion?

To be enable and have efficiency a website, it should be known to users. If you design a website and just leave it to its fate, it will just "lost" in the crowd of information on the internet. So we need to give a battle in order to manage to make our site popular.

For these reasons easyTECH can design and promote your advertising campaign through a large network of collaborators, with entries on popular Portals and Blogs. A key step is to design attractive advertising banners to attract your potential customers. So, always in collaboration with the company we create high quality graphics (static and flash banners) that will increase  the traffic of your website.

How much does an ad campaign cost?

As can be understandable by everyone, the cost of the advertising of a website can vary according to:

• The means will be displayed by.
• The view duration of advertisment.
• The number of graphics required.

In easyTECH concern is to design an advertising campaign that will produce the maximum profit (Ad) with the lowest cost to the company. We perform continuouslytesting campaign performance and analyze traffic statistics to optimize the investment of our customers.

Contact with qualified staff of easyTECH to design your own campaign.

Although many companies have made considerable efforts to have a comprehensive web presence, most are satisfied merely with the construction of its site . Unfortunately, only the site is not sufficient to bring the desirable results. While building a proper website is the first step in a comprehensive presence on the Internet, the most important aspect is its sufficiency.

The greatest problem and anxiety of the majority of enterprises is how to attract new visitors to their site and how they will become future customers.

Substantially, your website is the shop-window of your business on the Internet. But how easy is for any user of the Internet to find your store ? There are 3 ways for someone to find your site:

1. By typing in a direct way the address of your website.
2. By clicking on a link on your page from another website which refers to your own site.
3. By finding your website through a search engine.

 

The first way is possibly the most unlikely, because the visitor have to be aware of the address of your page exactly. In this case, it may help to mention the web address at all corporate documents of the company such as brochures, catalogs, postcards, etc., that gives the ability to anyone can find a reference to the address of your website at any time.

The second method is achieved either by advertisement record of your website on popular websites, or indirectly by automated reports to the content and the documentation of your page exactly.

The third method is the most common and most direct to end user. Most visitors of a website come from the use of a search engines. The easiest way to find someone interested in something on the internet is to use a popular search engine, like that of Google. If we want to increase visitors to our site, will be featured in search engine results. But it is not so much simple and easy process. Let's see, the whole process with a simple example.

Suppose that we have a hotel in Rhodes. Potential clients are Internet users from Greece and around the world who will look for information about hotels in Rhodes, in order to book a room they meet. The first movement of the user is to use Google (the most popular search engine) and type the phrase "rodos hotels". The google will return a list of 7,170,000 results!

Naturally, the user will read 10-20 results (1st and 2nd page results) based on scientific research and then reread it on different keywords. This means that if your site is not within this limit results, it is difficult to lead someone in your page.

Thus,our goal therefore is to include our website in the list of 10-20 these results for specific search terms. The process of this optimization is called "web promotion" and is a complex process.

The process of "website promotion" consists of two separate ways of promoting usually operating in parallel, depending on the competition in the relevant subject.

The first method is the organic optimization (Search Engine Optimazation - SEO) and should be applied to any implementation of a modern website. Organic search results are those shown on the left of the result list of Google. The appearance in the top of organic results does not cost but it is not guaranteed. It requires proper planning, continuous and great effort, which depends on the competition on that keyword - key.

The second method requires the creation of an advertising campaign with paid inclusion (Google AdWords), in order of appearance, in the Google results list of advertisers links, shown at the top and right of the list in a separate box. This method has a continuous cost per visitor (Cost Per Click) but has guaranteed results. The cost of each campaign can be placed and adjusted depending on the requirements and the investment implemented by the company.

EasyTECH is able to design and manage integrated campaigns of Google Adwords and optimize the content of your page, having gained extensive experience from the implementation of specialized advertising campaigns. Following the traces of the strategies above, you can save lots of money in your business and prevent possible mistakes in the targeting of your advertising campaign.

If you tried construct an advertising campaign on your own and you could not achieve the desired result, easyTECH undertakes to consolidate your campaignreducing the cost and increasing efficiency and visits of your page.